Commercial Sound and Video Systems
Published: Jun 05, 2024

Digital Signage for Dummies: 3 Key Questions Answered

Using digital signage is simple: create your content and hit publish. With the click of a button, your content can be instantly and seamlessly dispersed onto hundreds of monitors. Anyone can do it. However, that part can be tricky if you want to use digital signage to capture an audience’s attention. The trick is that you must be intentional and strategic with your content. The first step is realizing that you need to put yourself into a viewer’s mind. Keep reading to learn about digital signage and how to use it successfully and effectively. 

What Exactly is Digital Signage?

Digital signage is a modern and innovative electronic display that shows multimedia content for informational, advertising, or entertainment purposes. It typically consists of digital screens or displays that can be controlled remotely to present dynamic content. Facilities ranging from hospitals, restaurants, malls, municipalities, and corporations can all benefit from integrating digital signage. 

What Am I Getting Out of Digital Signage?

Digital signage is much more than a monitor. When you invest in a digital signage system for your facility, you receive a package deal. At CSAV Systems, we break it down into 3 categories. 


The hardware includes the monitor, which is the screen that will display your content. It also includes the media players, which will connect your entire network of displays! 

Content Management System (CMS)

The CMS software allows you to display digital media on your screens from any server. It comes with various applications and features that can support multiple media types. 


Our technicians and consultants will be there every step of the way. Not only will our team custom-design the ideal display that fits your needs, but we also offer training and support. We also provide a 3-year warranty because we firmly believe in what we do. 

What Content Should I Display?

Unfortunately, digital signage doesn’t include a list of topics on what to and what not to publish. But that’s the fun part!

Getting creative and experimenting with your content is critical. Keep a record and jot down your findings. Does your audience like short videos? Or do they enjoy more informational content backed up by data and statistics? Or, if they want to be more interactive, they can consider uploading a QR code linked to a survey. 

Whatever you do, before you hit the publish button, remember that digital signage should be engaging, informative, and tailored to your audience. Use digital signage to be the voice of your customer, client, or viewer. Try to put yourself in their shoes and think, what would I want to see? 

Digital Signage Best Practices:

Keep It Simple: Ensure the content is quickly read and understood. Try not to write huge paragraphs on the slides; no one wants to read that much!

High-Quality Visuals: Using a blurry image does not give off a good impression. Posting high-resolution photos and videos can build trust and credibility between parties. 

Regular Updates: Keep the content fresh and up-to-date. Adding widgets such as the temperature outside or time can be informative, which viewers will appreciate. 

Brand Consistency: Ensure all content is consistent and aligns with your brand’s voice and aesthetics. Using your company’s logo or color scheme on the content will help viewers recognize who is publishing. 

Audience Consideration: It is always a good idea to tailor the content to the preferences and interests of your audience. Remember, they will be the ones to see it!

Contact CSAV Systems to Get Started 

CSAV Systems is an audiovisual installation company that provides user-friendly, innovative, and quality systems for various markets around New Jersey, New York, and other states. We integrate, consult, design, and support from start to finish.

CSAV Systems can custom design A/V for your facility while meeting your technology requirements. However, what sets us apart is that our team provides a 3-year warranty. Call us today at 732-577-0077 or click here for a Free Systems Analysis.

Category(s): Digital Signage

CSAV Systems