Commercial Sound and Video Systems
Published: Jun 20, 2024

Digital Signage Do’s and Don’ts

Digital signage can be eye-catching, innovative, and effective- but only if you use it strategically. To get the most out of your digital signage displays, it’s time to start using it with purpose. Check out these digital signage tips, when used correctly, digital signage can be a complete game-changer for any facility. These mighty monitors can transform any market, ranging from large hospitals to small boutique shops. With benefits such as enhanced engagement, seamless communication, and of course being cost-effective, it’s no wonder why we are seeing digital signage popping up everywhere. If you are new to digital signage, no worries- keep reading to learn about the digital signage do’s and don’ts.

Digital Signage Do’s

  1. Do mix up your content: Mixing up your content keeps your digital signage fresh and interesting. You can achieve this by adding different types of media to your presentations. Videos, photos, QR codes, surveys, or other interactive media can create a more engaging experience.
  2. Do keep your audience in mind: Make sure you have a clear vision of who your target audience is. Be on the lookout for when there is high traffic in the area of your digital signage. For example, if you are a restaurant owner, make your content short and under 5 seconds during lunch and dinner time so people can quickly read any information that could appeal to them. If you are a healthcare facility and are using the monitors in the waiting room, it may be beneficial to keep the content more entertaining for patients as they wait for their appointment.
  3. Do update your content regularly: Keeping up with your digital signage displays can be quite beneficial. Regularly updating your content will keep customers engaged and interested each time they pass by. A helpful tip is to get comfortable with using real-time widgets. Real-time widgets such as displaying the date, time, or weather can quickly be used to grab the attention of anyone.

Digital Signage Don’ts

  1. Don’t clutter your content: As much as it can be enticing to use fancy fonts and flashy designs, it may not be the best idea. Keeping your content to a minimal design can get the point across much better than contrasting with different colors, fonts, and backgrounds all in one slide. No one wants to read paragraphs or essays on why they should shop at your store. Instead, use high-quality images of the merchandise. Whatever you decide, don’t forget to make a call to action!
  2. Don’t neglect analytics: Keeping track of when people are viewing your content and what works is important. Many content management systems can show peak viewing times, customer demographic, and the results of any interactive content you posted. Knowing these results can be beneficial to tailoring your content to what works best for your audience.
  3. Don’t do it yourself: Don’t try to set up your digital signage by yourself. Integrating your own monitor is not recommended. We recommend first, speaking with an AV consultant to get more information and to discuss the best plans for your facility. CSAV Systems is an AV installation company that can integrate, and service digital signage displays for a wide range of markets and facilities.

Why Professional Integration Matters

Benefits of Professional AV Consultation

  • Professional guidance ensures optimal placement and setup.
  • Expertise in selecting the right hardware and software for your needs.
  • Customized solutions that align with your facility’s goals.

CSAV Systems: Your AV Integration Partner

CSAV Systems is your go-to integrator, consultant, and engineer all in one. For nearly twenty years, we have provided reliable, user-friendly, quality AV systems around New Jersey, New York, and other states. We offer custom design solutions, strategic AV integration, service, and continued support to various markets ranging from large corporate headquarters to supermarkets. Our clients also know us best for providing a three-year warranty! Call us at 732-577-0077 or click here to get started on a free on-site consultation.

Category(s): Digital Signage

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