Commercial Sound and Video Systems
Published: Nov 18, 2023

Retail AV: 5 Critical Reasons Why You Need AV In Your Mall or Store

Are you looking for some cutting-edge retail AV solutions? The holiday season is quickly approaching, which means gift-giving is right around the corner. Sure, some shoppers may mindlessly shop online for their loved ones. Still, there’s something much more personable about walking into a bright-lit store with holiday background music as you browse the aisles, eyes beaming from rack to shelf, contemplating the perfect gift for the special people in your life. Many eager shoppers will flock to malls and retail stores in just a few weeks. Ensuring your store or facility is well-prepared for this shopping season is a good idea. Keep reading to learn about the various advantages that audio-visual technology can bring to you and your store. 

Background Music

Background music is an effective type of retail AV. No one wants to shop in complete silence. Shoppers want it to be a pleasant experience, especially if they know they will be in a store for quite some time. Providing shoppers and customers with background music as they peruse their options will be a great addition to your store. Music can create a specific atmosphere and set the mood in a retail environment. The right choice of music can enhance the overall ambiance of the store, making it more inviting and enjoyable for customers.

Video Walls

video wall installation at Rowan College

Including video walls outside your retail facility will instantly grab the attention of any passerby. Having the ability to play high-quality visuals on a large scale attracts and intrigues potential customers with your products. Everyone will stop and stare to admire the visuals. Video walls are used to not only project videos but can also be used for announcements such as sales or discounts. Whatever you choose to display on your video wall, know it will grab the attention of many! This is one retail AV solution you don’t want to pass up! 

Paging and Intercom

We understand that working in retail can be challenging at times. Many shop owners vocalize one issue: getting ahold of their employees when they are out on the floor helping guests. Shouting and calling their name is one way, yet it can be seen as unprofessional and disorderly. A better way to get ahold of your employees is by utilizing an intercom system in your facility. This type of retail AV solution works great for larger spaces like a mall or a store with two or more floors. Implementing an intercom system enables all employees to access each other instantly in a fast-paced environment, such as retail. 

Digital Signage 

Incorporating digital signage is an electronic way to announce deals in your store. Similar to video walls, they can also be used to promote new products, distribute general information about the establishment, or inform customers. Digital signage is a great and simple way to elevate your store and its appearance while providing helpful information. 

Video Surveillance 

With many people coming in and out of your stores, having the proper security to keep your employees and customers safe is vital. Video surveillance is a beneficial AV solution, regardless of your workplace. Using playback and live streaming features can be a great asset to your retail space. 

Contact CSAV Systems For Your Retail AV Solutions

Retail is a very high-traffic job, so you must have the proper AV solutions with multiple functions. At CSAV Systems, we can provide your establishment with custom-designed audio and video systems that work seamlessly daily. Call us at 732-577-0077 for more information, or click HERE for a free systems analysis. 

Category(s): Equipment Tech Tips

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